Alorè Splash of Color at Miami Swim Week

On Tuesday July 14, Miami magazine helped kick off Swim Week with its annual Splashion event at the Fillmore Miami Beach. Dubbed the Summer of Color, the bash was hosted by YesJulz and featured a live performance by Adam Lambert. With the help of Anna Noriega, Creative Director of Alorè Event Firm, guests were WOWed with a huge floral wall that served as a step and repeat as well as luscious arrangements throughout the VIP areas and activation stations. Seven designers previewed their collection and the swimwear was graciously curated with “Floral Art” as Anna Noriega from Alorè Event Firm likes to refer to it. The shows opener wore a flower necklace, while some others included flower crows and even bracelets.



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